Partners
Affiliate Program.
Earn on every ticket your audience buys.
Football blogs, fan podcasts, fixture-aggregators, travel content sites, club-supporter networks and editorial sports outlets — if you have an audience that buys match-day tickets, the Anyseats affiliate programme pays a competitive commission on every order driven through your links. The programme is operated in-house by Anyseats Ltd, not through a third-party network, which means tracking, payouts and partner support all sit with the same team that runs the marketplace.
Conversion rates on football inventory run high because the buying intent is explicit — a fan landing on a fixture page already knows the match they want to attend. Average order value sits in a range that makes the per-conversion economics work even at moderate traffic volumes. We work with sites that pull a few thousand visitors a month as well as networks that drive six-figure monthly traffic, and the same commission framework applies to both — with tier upgrades unlocked by sustained volume rather than negotiated case-by-case.
Apply to the program →Who joins
The publishers we work with.
The affiliate roster spans the spectrum of football media — established publishing brands with millions of monthly visitors, independent fan-run blogs with dedicated micro-audiences, statistics and analytics sites, podcast networks, supporter-club newsletters, fixture-comparison aggregators, and travel content sites that include football trips as part of a broader experience portfolio. There is no single ideal profile; what they have in common is an audience that is, at some point in the customer journey, actively deciding whether to go to a football match.
We are deliberate about who we approve because a clean channel earns more per click than a noisy one — and because mixed-quality affiliate traffic erodes confidence on both sides. The standard we apply at application is straightforward: does the site exist for a clear editorial purpose, does the audience have genuine ticket-buying intent, and is the publisher operating within the prohibited-tactics list below. Approvals come quickly when the answers are yes; declines come with reasoning, and the door stays open for re-application when circumstances change.
Program details
Commission structure.
The standard commission rate is 15% of the order subtotal — the ticket price after any discount, before service fees and delivery. Commission is calculated on every paid order attributed to your links within the cookie window, and is held in pending status for 30 days from the event date to allow for refunds and chargebacks before payout. Refunded or charged-back orders are removed from the payable pool automatically.
Tier upgrades. Publishers driving sustained monthly volume unlock higher commission tiers without a re-application. Elevated rates are confirmed during onboarding and assessed on a rolling 90-day basis to smooth out fixture-driven seasonality. Editorial partners with documented audience reach above an agreed threshold are offered a fixed elevated rate up front.
Cookie window. 30 days, last-click attribution. If a buyer arrives via your link and returns to complete a purchase within 30 days from any device signed into the same account, the conversion is attributed to you. We use a first-party cookie set on theAnyseats domain, which survives modern browser tracking restrictions far better than third-party-network tracking.
Order value. Average order value on the marketplace sits in a healthy range for football inventory — the per-conversion economics work without volume tricks. We publish a moving 30-day AOV inside the affiliate dashboard so you can model expected earnings against your traffic patterns rather than working from a stale industry benchmark.
How it works
From application to payout.
- Apply. Email partners@anyseats.net with a short description of your site, your audience, your traffic profile and the kind of inventory you want to promote. We review every application individually — most decisions come back within two business days.
- Onboard. Approved publishers receive dashboard access, a unique tracking parameter, a deep-link generator and the API key for programmatic affiliates. We also share a content kit — logos, fixture-data feed, press-ready descriptions — that you are free to use without further approval.
- Promote.Embed links in editorial content, fixture previews, supporter newsletters, deep-link widgets, comparison tables, podcast show notes — wherever your audience naturally encounters ticket-buying intent. Deep links work down to fixture level, so a piece about Saturday's North London Derby links directly to that fixture's ticket page rather than the homepage.
- Track. The dashboard reports clicks, attributed orders, pending commission, confirmed commission and payout status in real time. Reporting is segmented by source URL and campaign so you can attribute earnings to specific pieces of content.
- Get paid. Payouts run monthly, in the month following the close of the 30-day refund-window hold. A small minimum payout threshold applies and is confirmed at onboarding; balances below the threshold roll into the next cycle. Payment methods supported: PayPal, bank transfer to a UK or SEPA account, and Wise for most other currencies.
House rules
Prohibited tactics.
The programme is built for publishers who add genuine value for fans. A small list of tactics terminates a partnership, voids unpaid commission and blocks reapplication:
- Brand-name PPC bidding on “Anyseats” or close variants in any search engine.
- Cookie stuffing, forced clicks, or any technical attempt to attribute conversions not driven by a genuine user click.
- Coupon-site clones, cashback redirects or last-click hijacking that intercepts an in-progress purchase.
- Spam — unsolicited bulk email, scraped contact lists, comment-board injection.
- Trademark-infringing creative, fake review content, or copy that misrepresents pricing, availability or refund terms.
- Promotion to underage audiences or in jurisdictions where the inventory cannot lawfully be sold.
Publishers in good standing have nothing to worry about — these rules exist to keep the programme reputable, and we enforce them because affiliates who play within them earn more when the channel is clean.
For developers
API access.
Programmatic affiliates and aggregator sites can request API access during onboarding. The API exposes fixture data, live ticket-price ranges, availability flags and seating-category metadata — enough to render a complete listing widget on your own site, deep-linked back to the marketplace for checkout. Rate limits are generous; documentation is published privately to approved partners. Contact partners@anyseats.net with “API access” in the subject line to discuss.
What works
Content formats that convert.
Affiliate earnings on ticket inventory follow a predictable shape — conversion is highest when the content sits close to a fixture decision point and gives the reader something the marketplace alone cannot. The formats we see consistently outperform are:
- Fixture previews.A piece on Saturday's North London Derby that links directly to the ticket page for that fixture converts at multiples of a homepage link. Deep links matter.
- Stadium and ticket guides.“Where to sit at Anfield”, “Best seats at the Bernabéu”, “Anfield away-end allocation explained” — search-intent content that meets readers in the moment they are deciding whether to buy.
- Travel and weekender content. Long-form pieces on a football weekend in Madrid or Milan that package fixture choice alongside hotels, transport and food. Affiliate earnings stack because the reader has already chosen to commit to the trip.
- Supporter newsletters.Curated weekly emails to a club's fanbase, with a short fixture-link block at the foot. Even modest list sizes generate strong revenue because the audience-intent overlap is so high.
- Comparison tables. Honest pricing comparison against competing marketplaces for specific fixtures — provided the comparison is accurate at the moment of publication. We update price feeds frequently enough that a well-built comparison table can be refreshed automatically via the API.
Common questions
Affiliate FAQ.
Do I need a registered company to join?
No. Individual creators and sole traders are welcome. Payouts above a certain threshold may require tax-status documentation depending on your jurisdiction; we walk you through the paperwork during onboarding if it applies.
Can I cross-promote multiple marketplaces?
Yes. The programme does not require exclusivity. Many of our top partners list us alongside competing marketplaces in their comparison content — the data shows we hold a strong share of those conversions on the merits.
How are refunded orders handled?
Commission on a refunded order is reversed automatically before payout. Because we hold commission in pending status for 30 days after the event date, the refund window closes before the funds clear to your payable balance — so confirmed payouts are clean money. You never have to chase back a clawback against future earnings.
Can I see live conversion data while I publish?
Yes. The dashboard updates within minutes of a click or order. Reporting breaks down by source URL, campaign parameter and fixture so you can attribute earnings to specific pieces of content and iterate on what works.
What happens if my application is declined?
We tell you why, and where the reason is fixable — for example, a content site that needs more pages indexed before we can audit traffic — we re-open the conversation when you update us. Outright declines are rare and usually relate to a fit issue (the audience demonstrably isn't in the market for live event tickets) rather than a quality bar.